Generation Z


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It is no longer the Millennials which are taking up the attention of every demographer, sociologist and recruiter. The Millennials are quite firmly in the workforce, taking up 35% of roles (due to be 50% globally by 2020) despite their fierce fight against traditional working structures and perceived elongation of youth. They rocked the boat for employers in terms of flexible/agile working, use of technology, and the general notion that work should not just be work, it should be fun. But Gen Z are different.

Having been born between 1995-2015, they grew up in the midst of the 2008 recession where the focus was on cutting back rather than indulgence; the normalisation of gay marriage, gender identity politics and having an African American president; and they do not remember a time before the internet, where world events and a variety of people are just a click or scroll away from their fingertips. Jean M Twenge explored the differentiating characteristics of Gen Z in her 2017 book ‘iGen’. She explores and analyses themes such as social media use and its potential link to the mental health epidemic amongst Gen Z, their views towards sexuality, politics, and religion, their interactions with alcohol, drugs and sex, along with their fears and aspirations. It gives the impression that the areas in which Millennials were branded as pioneers, Gen Z have been branded as natives. So as Gen Z begin entering the working world, what can we expect them to bring to the workforce and wider society?

for the full article click the link Gen Z: What to expect from the next workforce - Harvard