Uncertainty is never an easy thing to overcome, however now all companies are faced with it on some level or another. Even those who are financially secure enough to operate through the current pandemic without resorting to furlough, job cuts or downsizing, never before has the roadmap ahead looked so unclear.
And what’s more, uncertainty takes many forms. It could stem from your own lack of confidence as a leader in trying times, it could stem from employee confidence or changing user habits – and of course, for many financial uncertainty is likely the biggest key concern at the moment.
Businesses thrive on data. However short the roadmap, having one in place and cultivating a culture of tending to business as usual forms the basis of any successful company – however whilst agility has always separated the weak from the strong, no one could have predicted the situation that we now find ourselves in.
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