A high number of business transformations fail for two reasons – people fear change and change is hard. When businesses transform it creates a melting pot of uncertainty and angst - they are taking a leap into the unknown.
Leaders should strive to create conditions of safety and trust within their teams and equip them with the psychological resources needed to cope with this uncertainty in a healthy and adaptive way. Using behavioural science to support and embed behaviour change will ensure that employees are fully supported and transformation is embraced by all involved.
Business transformations – why you need to change your mindset to change your fortunes
When businesses transform, invariably it is because leaders decide to radically change the organisation in response to external threats or opportunities. However, a high number of business transformations still fail, and while multiple reasons are often offered for these breakdowns, in essence, they fail for two primary reasons.
1. People fear change
The world is a scary place. It’s ‘better the devil you know’. When businesses transform, it creates a melting pot of uncertainty and angst among the people who are subject to the transformation. The journey from the known to the unknown is often accompanied by anxiety, and we may even question the entire purpose of the organisation.
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